Our leadership team

Robert (Bob) Archibald

Robert (Bob) Archibald

Founder, CEO

Prior to co-founding Aliro, Bob spent 25 years at the helm of MedSearch, Inc., a company he founded, that handled executive search in the healthcare, medical device and pharmaceutical industries. At MedSearch Bob helped clients like Merck, Pfizer, and Siemens recruit seasoned executives from the board and c-suite levels through marketing, product development, regulatory affairs, manufacturing and operations.

Prior to founding MedSearch, Bob spent much of his career as a management consultant having helped clients design and implement professional recruiting programs and strategies across a wide variety of disciplines.

Having been involved with numerous start-up enterprises during the course of his career, Bob continues in the role of board member for a number of profit and non-profit organizations, and is also active in raising awareness and funds for Disabled Veterans and Gold Star Mothers.

Cydney Berry

Cydney Berry

COO

Cydney is a technology executive with over 20 years of experience delivering enterprise services and leading professional services organizations. Prior to Aliro, Cydney led the US shared services and delivery organization for Mobiquity, a leading mobile professional services firm focused on developing and deploying custom mobile solutions for Global 2000 enterprises.

Prior to Mobiquity, Cydney led professional services and hosting operations for Moxie Software and professional services and support for TransactTools, which was later acquired by the NYSE. Cydney has extensive global experience with responsibility for European and Asian markets and has lived and worked in Europe. She has an MBA from the University of Houston and a BBA from the University of Texas at Austin.

Kath Cote

Kath Cote

Senior Advisor

Kath is a senior advisor and investor in Aliro, providing organization, operational and strategic guidance to the leadership team, with over 30 years of experience in executive leadership.

Cote was CEO of Worldport Communications Company, CEO of Computervision Corporation and President of Prime Services. She was also founder and President of Seagrass Partners, a consulting firm specializing in providing business, operational and management support for startups and mid-sized companies.

Kath currently serves on the Board of Directors of Western Digital Corporation and Verisign Corporation. She previously served on the boards of Workscape Corporation, GTAT, Radview Corporation, Asure Software, 3COM, BayNetworks Corporation and MediaOne Corporation.

Cote has an Honorary Doctorate from the University of Massachusetts, an MBA from Babson College, and a BA from the University of Massachusetts, Amherst.

Brian R Lurie

Brian R Lurie

Founder, Board of Managers

Brian was instrumental in creating the architectural design and implementation of the Aliro platform at its inception. He currently serves on the advisory board of Mobiquity (the world’s largest pure play enterprise Mobile application developer) and InSource (an IT professional services and delivery firm). Additionally, he consults to firms on topics including Big Data and Analytics and organization design.

Prior, Brian served as Vice President and Chief Information Officer for Gardner Denver, a global $2.5B manufacturer. There he established and directed the global information technology strategy to support forty manufacturing locations in thirty countries while leading an international team of over 200 analysts, programmers and technicians.

Other roles included Sr. Vice President and CIO for Teleflex and CIO for Stryker Corporation. Brian regularly lectures on topics of talent and leadership in the private sector. He holds a degree in computer Information Sciences from Temple University.

Fred Reffsin

Fred Reffsin

Founder, Board of Managers

Fred Reffsin brings extensive experience as a brand builder and entrepreneur having launched and managed many high-profile consumer-facing brands in categories including professional services, luxury goods, home furnishings, fashion, health & beauty, and consumer packaged goods.

Fred currently serves as President of Brandgrowth, a firm specializing in refocusing under-performing businesses and out-of-favor brands. Fred has served as President/CEO for global luxury brands such as TAG Heuer, Montblanc and Concord. He is also an advisor for e-commerce and technology platforms such as The Plunge, On Approval, and Grey Jean Technologies as well as Senior Business Mentor and member of the leadership team at Brand Launcher.

Mark George

Mark George

VP, Architecture and Development

Mark leads application development and technology at Aliro. He is responsible for both hands-on development of application architecture and delivered functionality, and directs the team of technical resources who contribute to the product’s maturation and success.

Prior to joining Aliro, Mark was the Chief Global Architect for SaaS applications at BMC Software. There he was responsible for both development and deployment architecture, as well as managing the key operations technical staff. Before leading SaaS architecture, Mark served as the product architect for RemedyForce and ITSM at BMC, and the acquired Magic / Service Desk Express application.

Before his tenure at BMC, Mark was the founder of Efficiency Software providing web-based time & expense software, and a technical consultant with Unisys.

 

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